Did you know that Pfizer onced owned Ludens Cough Drops...invented in the late 1880's in Reading, PA? I guitilly confess that I was addicted to the Wild Cherry flavor for years. The mentholated flavor...mmmmmmmmmm......
So Pfizer sold the company to Johnson & Johnson who still market the basic unchanged recipe.
In 1967, Ludens commissioned an ad agency to do a hip commercial and the animator hired a relatively unknown avant garde composer to compose a sound track.
Frank Zappa did the Clio Award winning soundtrack using nasal snorkss emmitted by his Road Manager, Dick Barber.
The film maker, Ed Seeman, entered into a long term working relationship with Frank that culminated in the Movie, 200 MOTELS.