I visited the CNN International Web page today and as I usually do, I checked their poll of the day. Todays question, which required a yes or no answer was "Are Negative Campaign Ads Really Effective?"
How would you answer this question?
To me, the obvious answer is yes. To me, it's too obvious that the main way rumors, inuendo and distorted facts get spread is through negative campaign ads.
Of course they work, when you see figures that show that 70% of the elctorate will say that they get their information from campaign ads.
Of course they work when you read and hear the inane parroting of distorted facts and empty slogans coming out of the mouths of the masses of voters.
When the ad saturation level in the campaign reaches it's crescendo...an ad or two at every commercial break in prime time, it becomes carpet bombing and the heads of the viewers become tenderized...it's like using one of those aluminum mallets to soften a tough piece of meat.
It's hard work to go and try to find out the real facts about anything.
That's why I though CNN's question was pretty lame.